We advanced plans to install rooftop solar systems at our Dartmouth and Saint John offices. Once operational, these systems will generate clean electricity for decades, significantly reducing emissions and helping stabilize energy costs over time.
CAA ATLANTIC
2025
MEMBER REPORT
Every day across Atlantic Canada, our team shows up with one goal: to make your membership feel indispensable and effortless, with a human touch. Whether that's a reassuring voice at our call centre, a roadside rescue on a stormy night, useful advice from our expert travel advisors, or everyday savings that add up - we are here for you.
As we look back at 2025, our focus was firmly on you, as always - our members. Your needs, your safety, and your experiences shape every decision we make. Member advocacy, exceptional service, and a deep commitment to being there when it matters most continue to guide our work.
You’ll see that commitment in our efforts to create safer roads - including our ongoing push to protect roadside workers - and in the small but meaningful touches that make a big difference in your day‑to‑day interactions with us.
Thank you for trusting us with life’s everyday moments and big adventures. We’re proud to go together with you, and we’re excited to share some of the stories and highlights that your membership made possible last year.
With gratitude,
Dawn Dalley
President & CEO, CAA Atlantic
MEMBERSHIP
Our members get access to amazing benefits and big savings.
331,733
Total Members in Atlantic Canada
4% more members than last year!
46,505
New Members in 2025
REWARDS SAVINGS
You save and earn on everyday purchases as a member.
$13,719,127
Member Savings
$407,948
CAA Dollars Earned
Over $105,000 more than last year!
TOP 4 REWARDS SAVING PARTNERS
Insurance
NEW REWARDS PARTNERS IN 2025
Everyday purchases are more rewarding
Members now earn 5% back in CAA Dollars on every gift card purchase on the new CAA Online Gift Card Store
GIFT CARD PARTNERS
FUEL SAVINGS ADD UP
As a member you save 3 cents per litre at Shell
2,667,163
Transactions by CAA Members
$3,249,608
Total Savings in Atlantic Canada
ROADSIDE ASSISTANCE
Providing you with peace of mind while on the road for over 75 years.
159,209
Members Rescued
24,352
Member Batteries Boosted
2,954
Batteries Installed
"I don't know where I would have turned for help if I didn't have CAA. The best thing all Canadians should have. Whether in summer or winter, it is a reliable source of aid. I recommend it to every one of my family and friends."
Shirley D.
New Brunswick
2,002
Tires Changed
712
Tires Repaired
"Service was professional and efficient. Before I even stepped outside, the technician noticed my wipers needed attention and called to ask if I wanted them installed along with my tire change. I have already shared my experience with my family and coworkers and will continue to use Otto in the future."
Rayna B.
HRM
TRAVEL
Travel with confidence knowing our Travel Advisors have real‑world travel experience you can trust. They are true experts - friendly, resourceful, and focused on supporting you every step of the way, no matter where you travel.
22,892
Stress-free Vacations Booked
14,563
Travellers Protected
New Location!
New Store in St. John’s, NL
Now open at Avalon Mall
"For CAA members, its benefits are wonderful. The travel advisor's experience in the travel business really is evident as they easily answer all questions knowledgeably, and their friendly personality puts clients at ease and feeling comfortable with the decision-making process. I would definitely recommend CAA to others and use it again myself for travel."
Beth M.
Nova Scotia
INSURANCE
Surprises happen. We've got you covered when they do.
94,609
Atlantic Canadians Protected
46,922
Drivers Protected
17,547
Homes Protected
2,246
Healthier Canadians
Term-life, Health, Dental Insurance
$270
Average Member Savings*
Based on home and auto insurance combined
ESG
At CAA Atlantic, our Environmental, Social and Governance (ESG) work is about operating responsibly, supporting our communities, and making decisions that strengthen our organization for the long term. In 2025, we made meaningful progress across all three areas, moving from planning into real‑world action.
Reducing Our Environmental Footprint
We took important steps to lower the environmental impact of our operations while investing in solutions that deliver long‑term value.
Our work to address carbon emissions also led to the development of an exciting new initiative planned for launch later this year, further strengthening our long‑term sustainability efforts.
We completed anti‑idling initiatives for our fleet, using new tools and training to reduce unnecessary fuel use and emissions. We also improved call routing and dispatching to shorten travel distances and reduce our carbon footprint.
Together, these actions reflect our commitment to practical, measurable environmental improvements rather than short‑term offsets alone.
Strengthening Communities and Our Workplace
Our social impact efforts focused on fairness, inclusion, and supporting the communities our members live in.
We aligned our charitable giving around three clear priorities: food security, equity and inclusion, and clean communities. Employee donations were streamlined to support local food banks across Atlantic Canada, ensuring help goes where it’s needed most.
We completed a comprehensive review of compensation practices using multiple national benchmarks. This work supports pay equity, market competitiveness, and transparency for our people.
We expanded partnerships with equity‑deserving communities, added inclusive language to all job postings, and completed an organization‑wide self‑identification survey. This helps us better understand our workforce and measure progress over time.
We continued our Indigenous Reconciliation Action Plan by deepening relationships with Indigenous organizations, sponsoring community events, and showcasing Indigenous artwork in our offices across Atlantic Canada. We also continue to support cultural learning across the organization, with progress reviewed regularly at the Board level.
Strong Governance and Ethical Practices
Behind the scenes, we strengthened how ESG considerations are built into decision‑making across the organization.
Environmental and social risks are now formally included in our enterprise risk management process, ensuring emerging issues are monitored and addressed proactively.
We introduced a formal Anti‑Corruption Policy and embedded it into our Code of Conduct, supported by ongoing training to reinforce ethical decision‑making.
We submitted our annual Child and Forced Labour Statement and strengthened internal processes to support transparency and compliance as federal reporting requirements evolve. We also began integrating ESG considerations into procurement planning.
United Nations Sustainable Development Goals
Our focus is on these United Nations Sustainable Development Goals:
ENVIRONMENT
We remain committed to doing everything we can to contribute to a cleaner, greener environment for generations to come.
306 EV Drivers
Used our public chargers,
completing 3,380 charge sessions
Watt's Up with EVs?
Our informative 18-episode TV infomercial series garnered over 7 million impressions, winning both national and international awards for innovation.
OUR PEOPLE
At the heart of our member services, it's our team that truly makes the difference for members and our community.
Learning & Development
4,235
Hours invested in learning
59% more than last year!
Employee Experience
57.1
Employee experience score
4.4x greater than other top employers!
228 Team Members
across Atlantic Canada
We we're recognized as one of
Canada's Most Admired Corporate Cultures for 2025
by Waterstone Human Capital
"This award celebrates organizations that put culture at the heart of their strategy — creating workplaces where people thrive. It's a reflection of the values we live every day: collaboration, inclusion, professional growth, and well-being."
Mike Burgess
Vice President, People & Culture
Our President & CEO Dawn Dalley was named
Â
Atlantic Business Magazine's Top 50 CEO & 25 Most Powerful Women
"Our culture is built on collaboration, trust, and a shared commitment to excellence. This recognition reflects the incredible efforts of our entire team."
Dawn Dalley
President & CEO
Community Engagement
We're dedicated to supporting local communities in need and giving employees the opportunity to positively impact our communities with volunteer hours.
16
Community Organizations Helped
$58,340
Donated by CAA Atlantic
16,316
Employee Payroll Deductions
Now supporting local food banks
Advocacy
Slow Down Move Over for All Roadside Workers
"Slow down, move over isn't just a slogan or suggestion — it's the law and the right thing to do. Behind every flashing light is somebody's father, brother, sister, son or daughter. Give us the space to work safely and make it home to our loved ones. Please be alert and focused while behind the wheel — it could be the difference if we make it home or not."
Dallas Burke
Emergency Roadside Service Technician, Dartmouth, NS
The Let's Go Together Podcast
From adventure and safety, to expert advice, each episode dives into the people and stories that shape Atlantic Canada.
GOVERNANCE
CAA Atlantic's Board of Directors oversee CAA Atlantic's strategic direction on behalf of our members.
They bring a wealth of knowledge and perspectives to the table, allowing for comprehensive decision-making in all aspects of our organization.
THANK YOU
FOR BEING HERE
Your membership is what makes it all possible. We're proud to go together with you, and we're excited to continue this journey in the years ahead.
